Launching February 2021.
You may be aware that we recently decided to add Petco as an authorized retailer for our products, and they’ll begin carrying our line in February 2021.
This decision has been made as we work towards our mission of helping as many pets as possible get on the road to good health, through good food. Offering our line at Petco provides a way for a whole new audience of potential customers to discover our brand and for more pets to experience the health benefits of human grade, healthy whole foods.
I want to assure you that this move is purely a matter of distribution expansion following several years of planning for ways to scale our products, adding Petco will in no way diminish our continued commitment to uncompromising quality, safety and integrity. We have an eighteen-year track record of making exemplary whole food products, which have pioneered the standard of Human Grade across the entire pet food industry.
We continue to live by the very same standards that I founded this brand on in 2002, and for which our customers know, trust and love us. We’ll keep delivering the highest quality and safety standards in the industry and we’re committed to continuing to raise the bar on top notch ingredients, responsible sourcing, and working to advance social and environmental issues.
In the meantime, please know that we remain committed to making the healthiest, tastiest, food for your pets, and are quite proud to have a new place for customers to discover our line!